Gone are the days now when startup projects struggle to sustain themselves and often rely on outside resources like funding and aid to continue their processes in the initial years at least. Today, as the mobile technology has boomed to almost its peak, startups are not only sustaining on their own but also making good profits. Question: where do you think are so many free mobile apps coming from?
Companies should plan to engage customers and devise brand supportive strategies as more and more people move away from the traditional ways and start exploring new technologies like that of mobile phone applications in significant numbers.
An app launch strategy helps a lot:
We completely agree that it’s the app that grabs your customers through its innovative offering but it’s your launch strategy that actually engages customers with your app. In order to create an app that works as a lasting formula of revenue generation you should develop an overarching app launch and publicity plan that talks about your first to last steps about customer engagement, app publicity media, how to increase brand awareness and the cost factor involved.
Does your app cater to the right problems at the right time?
Gone are the days when people used to wait for the solution to their problems, today, if there is no sure shot solution to their issue (which is a very rare case) chances are they might either switch or satisfy them through another solution that may even help them partially. In order to capture right audience at the right time you need to build and launch your app at the right moment. Delayed or early launch might leave you in harsh waters. For e.g. no one would want to use an app that sends out Christmas Greetings to your loved ones much after Christmas has passed.
It’s not the app features that make your app earn steadily in the long run but it’s the support services that you provide which included after sales support to customers along with app updates at regular intervals that keep the customers intact makes your land into a win win situation over time.
All in all a new startup has to increase customer intent through use of digital media, leverage brand support and offer post purchase services and information to clients makes them earn more in the long run. Oh, and don’t forget to re-purpose your older creation with little amendments and upgrades to serve a bigger and better niche of the market.
The additional revenue that you will generate will fund your future growth and lessen the need to find investors. Along with the tips mentioned above, you must also have confidence on yourself and on your venture. There can be ups and downs but remember only those succeed in life who don’t get demotivated and continue to work on the path even after a few failures.